Marketing & Logistics Management

Program Overview

The Marketing & Logistics Management satellite program is ideal for those who dream of owning their own business and have an interest in promoting and selling products and ideas. This program is designed for enterprising students who are creative and like to work with people. Students enrolled in this program will put theory into practice as they take on the challenge of operating and managing The Cruiser Shop, a school spirit store located in Groveport Madison High School and its online storefront. From writing a marketing plan to deciding which products will be offered, students will play an integral role in the start-up and day-to-day operation of this entrepreneurial venture. 

A Black, female student assists another White student at the cash register.

What you will learn

  • 4 “P”s of marketing

  • Customer service

  • eMarketing

  • Global competition

  • Materials handling

  • Advertising

  • Distribution channels

  • Forecasting

  • Market strategy

  • Purchasing

Career Pathways

  • Communications Specialist

  • E-commerce Specialist

  • Logistics Manager

  • Marketing Researcher

  • Product Manager

  • Public Relations Specialist

A Hispanic male student and a Black female student are organizing items on the counter before putting them on display.

What else do I need to know?


Groveport Madison High School
4475 S Hamilton Rd.
Groveport, OH 43125

Program Length

This is a two-year satellite program designed for juniors and seniors.

Frequently Asked Questions


Students that enroll in this program participate in the Distributive Education Clubs of America (DECA) career-technical student organization. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA logo

Meet your instructor

Kelly Robinson headshot

Kelly Robinson